Company Reports

This week, the UK advertising watchdog found another regulatory violation of a sports betting ad. The Advertising Standards Authority (ASA) found that an Instagram post for XLMedia, trading as freebetsdotcom, that combined betting offers from other providers violated the Code as it featured an individual who was likely to be found particularly attractive by underage audiences. Two complaints of the offers seen on July 11th and 12th, 2023, which featured an image of Mason Mount, a professional football player from Chelsea F.C., were lodged, challenging whether the advert violated the…

Australia’s largest casino and gambling company – Crown Resorts – has unveiled a new brand platform for the first time in almost ten years. The new positioning was created by The Monkeys, part of Accenture Song, and includes a renewed brand strategy, visual identity and communications platform that gravitates towards the company’s ability to deliver high-end gambling experiences for entire communities. The new brand identity includes a refreshed logo that has been modernised in a way that would meet Crown’s future needs and strategies. A custom typeface has also been…

The oldest casino in the UK could be shutting down for good as London is no longer considered an attractive destination for high-end tourists. Crockfords Casino, which is quite popular for its royal and aristocratic clientele, has given the start of a 30-day consultation period with its staff, as it makes a final decision on the site’s future. The exclusive £80-million casino in Mayfair, which is property of Malaysia’s Genting Group, currently employs about 100 people who are now facing potential redundancy. The iconic casino club, which was established back…

Star Entertainment Group Ltd announced a refinancing action. The Australian gambling giant revealed that it is seeking to raise as much as AU$1.2 billion through a combination of debt and equity after a recent crackdown on money laundering and associations with criminal organisations across the country’s gambling sector undermined its financial capabilities. On September 25th, the company issued a statement unveiling a decision to launch an AU$750-million equity raising at the price of AU$0.60 per share through the Australian financial service provider Barrenjoey Markets Pty. The offer involves a 1…

The short-form video hosting service TikTok has removed a video criticising the harm inflicted by gambling adverts twice, while at the same time boosting the amount of gambling and betting content on its platform. In July 2023, a video denouncing the number of gambling adverts on broadcast TV channels was uploaded by TikTok user Kate Susabu, who also talked about her grandfather’s personal struggle with addiction to gambling. At the time, she linked to an online petition that called for broadcasters to cease their practice of accepting gambling companies’ money…

On Wednesday, the UK Gambling Commission (UKGC) published an official statement, in which it informed about regulatory actions taken against the company behind the gambling brand MrQ. As the Lindar Media Ltd.-owned business was found guilty of violating anti-money laundering and social responsibility guidelines, the UK regulator imposed a £690,947 fine on MrQ’s operator. The money which will be obtained after the licence holder pays the imposed fine will be used for funding socially responsible charity works. Although some of the licensee requirements for UK operators have recently changed after…

The Advertising Standards Authority (ASA) took regulatory action after a complaint was filed against the Postcode Lottery. The complainant was questioning the content of an ad, which could be seen in the Daily Mail on July 1, 2023. According to the complainant, there was an issue with the content of the ad as it was possibly suggesting that participation in the lottery could be the solution to people’s financial struggles. After the company reviewed the ad’s content, it decided to uphold the ad. Questionable Ad Suggests Lottery Participation Could Be…

While football fans were thrilled for the opening of the new Premier League season, during the weekend of the launch of the new season, 11,000 people received messages promoting gambling. The discovery was made in a study, which warns about the unavoidable connection between the game and sports betting. Major PL clubs agreed earlier this year to put an end to front-shirt gambling sponsorships, with the ban coming into full effect once the 2025 season starts. Researchers, however, doubt whether this newly implemented measure will have any positive effect, considering…

CODE Bet, which is News Corp’s dedicated sports betting website, was criticised by anti-gambling supporters who labelled the platform as “a new low”. The criticism arose after the community raised some concerns regarding gambling, following the call for a ban on ads and commentary on odds. CODE Bet is a platform that ensures various gambling-related information by providing reports, videos, podcasts, and other forms of content related to the best offers currently provided by betting brands like Ladbrokes, Bet365, TopSport, and Betr. Something that is worth mentioning is that News…

Star Entertainment is still trying to recover from the negative effects that a number of regulatory failures and the massive fines originating from the company’s lack of compliance with Australia’s anti-money laundering policies. Currently, the casino giant seems to be making adjustments in its operations so that it is arbitrarily suspending poker players from accessing its casinos without any specific reason. The issue was brought to life by the founder of the Australian Poker Schedule platform and also a poker player Craig Abernethy. Earlier this week, Mr Abernethy officially created…