Company Reports

The London-based Internet and mobile casino gaming supplier iSoftBet, which is widely-known as one of the most experienced household names in the UK online casino industry, officially announced that it had inked a gaming content deal with the Maltese casino games developer Pragmatic Play. Being a rapidly-growing business-to-business company, Pragmatic Play is currently known as a reliable providers of casino games for both desktop and mobile devices. It has an extensive portfolio of more than 150 innovative and entertaining games, which are available to the residents of more than 78…

The Advertising Standards Authority (ASA) has once again banned a TV ad of the Ireland-headquatered bookmaker Paddy Power. The latter was found guilty for launching a misleading promotion fronted by Fonejacker comedian Kayvan Novak. The bookmaker ad has been created by the advertising agency Lucky Generals and referred to a special offer related to the Cheltenham Festival that takes place in March. According to the promotion, the bookmaker’s customers could have their money back as a free bet in case that the horse they had bet on finished as a…

Inspired Gaming, which is currently the major provider of SBG Video Lottery, virtual sports as well as mobile gaming options, announced the launch of its land-based Virtual Sports in some US casinos in collaboration with one of the major UK gambling operators up to date – William Hill. This is the first time when the Virtuals content of the brand has gone live in gambling venues located in the US. The fact that Inspired Gaming is expected to become the first supplier of Virtual Sports products that is to be…

The UK-based bookmakers Betfred seem to have generated a net loss over the company’s most recent fiscal year. The disappointing result is considered to be due to the negative influence of new taxes imposed on one hand, and to winnings stroke by lucky punters on the other hand. According to the financial reports released by Betfred, the company suffered a serious operating loss estimated to £76.7 million over the fiscal year that ended on September 27th, 2015. This was a serious blow for the bookmakers, especially considered to the profit…

The leading eGaming operator Dafabet has officially announced that a new sponsorship deal was signed with Sunderland AFC. According to the online gaming operator’s statement, the two parties agreed Dafabet to remain the main sponsor of the Black Cats at least until 2019. The partnership between Sunderland AFC and Dafabet dates back to the summer of 2015, and will make the latter one of the principal partners of the football club that have served it the longest. Thanks to the partnership with the online gaming operator, Sunderland has managed to…