Company Reports

Microgaming representatives announced that the provider has signed a distribution agreement with Just For The Win. The latter is an emerging game studio and the partnership with Microgaming enables it to distribute its gaming products over a great number of brands, currently available on the Quickfire platform. Just For The Win is yet to release its content, but it is expected to become a leader in the industry due to the team in charge of its development. The team members are said to have a vast experience in the gambling…

The UK sports betting and casino giant William Hill announced that it has extended its partnership agreement with the Football Writers’ Association. During the next three years, William Hill will be its general sponsor. Both organisations have been working in collaboration for three years now. According to the agreement clauses, William Hill was required to produce weekly podcasts. As for FWA, it was established in 1947 and it is mainly known as the organisation awarding the annual Footballer of the Year award. Some of the latest winners are Leicester’s star…

Representatives of the UK casino and sports betting giant William Hill announced that the company has rejected the revised takeover bid, submitted by Rank Group and 888 Holdings. They clarified that the bookmaker is still unable to identify any long-term benefits of joining the consortium. Last week, 888 and Rank Group sent a £3.6 billion takeover proposal that was rejected in a couple of hours. They continued to seek a merger and urged William Hill officials to consider entering into talks and discussing the price as well as the debt…

The London-based software development company BetConstruct has officially announced that it reached a partnership deal with Hollywoodbets International. Under the terms of the agreement, the UK software provider is to make its award-winning Sportsbook product available to Hollywoodbets. By using the Sportsbook offerings of BetConstruct, the Isle of Man-based company is to become more focused on expanding its reach on the African market which has been rapidly growing lately. The Director of the South African Regional Office of BetConstruct Zorair Asadour commented on the newly-inked collaboration, saying that Hollywoodbets is…

One of the leading UK-based online and mobile games providers, iSoftBet has officially announced that a content distribution deal with the online gaming company bgo had been signed. The Managing Director of iSoftBet Nir Elbaz confirmed a new agreement was signed and commented on it, saying that the entire team of the company was very excited about the upcoming collaboration. According to Mr. Elbaz, this partnership will be extremely beneficial for the company’s customers, as they would get an outstanding experience. iSoftBet’s Managing Director also explained that the company’s innovative…

Eyal Shaked, son of 888 Holdings co-founder Avi Shaked, used social media channels to criticise William Hill for turning down the joint takeover bid of 888 and Rank Group’s consortium. He accused the bookmaker’s ego for rejecting the acquisition offer, saying that the categorical rejection would mark the “downfall” of the UK-based company. Mr. Shaked used his Twitter account to accuse William Hill of dismissing the £3.16-billion bid driven but nothing but “pure ego” and predicted that would be the downfall of the company. Although Rank Group has not made…

The Board of William Hill decided to reject the £3.3-billion acquisition bid proposed by the consortium of the gambling company 888 Holdings and casino operator Rank Group. William Hill used the advisory services of Barclays and City Group. The governance team of the bookmaker officially revealed that they unanimously turned down the acquisition proposal, because the company saw no financial sense in the merger proposed by the consortium. The Chairman of the UK bookmaker Gareth Davis commented on the refusal, saying that the conditional proposal substantially undervalued the company and…

The board of William Hill is expected to meet today in order to discuss a takeover bid made by the the online gambling company 888 Holdings and the casino operator Rank Group’s consortium. The acquisition offer has estimated the UK-based bookmaker to £3.6 billion. The UK-based bookmaker’s board lead by the Chairman Gareth Davis is to take the bid under consideration and respond to the offer later. The reported bid is an ambitious step of the two companies towards a possible takeover after in July 2016 the consortium was rumoured…

The Ireland-based sportsbetting operator BoyleSports has revealed that it has been set to make a takeover bid for a total of 360 stores of Ladbrokes and Gala Coral at a time when the company is focused on setting foot at the UK retail market. An official representative of the company confirmed the news saying that an offer for acquiring 360 betting outlets of the above-mentioned companies has been made. There have been rumours that the Irish company has prepared a €118-million takeover bid for significant number of the Ladbrokes-Coral retail…

Betfair has changed its advertising strategy by making a move to becoming a more “distinctive and credible” brand and strengthen its presence on the highly competitive market. Shortly after the brand joined forces with Paddy Power in the first half of 2016, Betfair launched a new advertising campaign. The latter has been exclusively created by Lucky Generals and is expected to go live on radio, TV, digital, printed and social media on seven European markets, including Spain, Italy, Denmark and Bulgaria. The Marketing and Brand Director of the company Paul…