ASA Rules in Favor of LeoVegas Gaming

ASA Rules in Favor of LeoVegas Gaming

The Advertising Standards Authority ruled in favour of LeoVegas Gaming Ltd after investigating a customer’s complaint against the company, according to which the latter had released a socially irresponsible ad. The TV ad in question was seen by the complainant on July 25th 2016. It featured a man returning to the beach and looking for his friend who had left. The words “Gone to Vegas” were written in the sand, and the missing friend was displayed in a café while playing roulette on his smartphone. Then, a voice-over presented the…

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Inspired to Provide EveryMatrix with Its Virtuals Connect Platform

Inspired to Provide EveryMatrix with Its Virtuals Connect Platform

The leading international SBG systems and games provider Inspired Gaming Group announced that it has inked a deal with the independent software developer EveryMatrix. Under the terms of the deal, the UK-based company is to supply its Virtuals Connect platform to EveryMatrix. The Virtuals Connect platform of Inspired, in its turn, is a high-end gaming platform solution that is designed in a way that allows easy and seamless integration into Bet Management Systems. The platform is currently delivered by using innovative technologies and is upgraded on a regular basis. The…

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NetBet Becomes the First UK Betting Operator to Implement Bitcoin

NetBet Becomes the First UK Betting Operator to Implement Bitcoin

The online bookmaker NetBet which specialises in sports betting operations has officially revealed that it will make Bitcoin one of the payment processing methods accepted on their sports betting website and specialised casino products. NetBet is currently among the leading gambling operators on the territory of the UK. The company was rumoured to have started its consideration for adding Bitcoin to its accepted payment methods after the gambling operator Sportsbet.io which payment system is based on Bitcoin only had reported successful results in July. The operator itself revealed that it…

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Ladbrokes Announces Strong Q3 Net Revenue Growth on Digital Operations

Ladbrokes Announces Strong Q3 Net Revenue Growth on Digital Operations

UK bookmaker Ladbrokes officially announced its financial results for the third fiscal quarter of the year ended on September 2016. Apart from revealing its net revenue performance over the above mentioned period, the company also confirmed its full-year performance outlook. The Chief Executive Officer of Ladbrokes Jim Mullen commented on the bookmaker’s results over the third fiscal quarter, saying that the British company continued delivering growth, so that the management team remained confident that the operator would be able to deliver annual results corresponding to the preliminary expectations. In addition,…

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William Hill Withdraws from Merger Negotiations with Amaya

William Hill Withdraws from Merger Negotiations with Amaya

William Hill and Amaya have revealed that they have decided to put an end to their negotiations over an eventual merger. It was only last week when the the companies confirmed of the rumours that they have started talks over a potential agreement which, if successful, could have ended up in creating a industry giant with a market value of more than £5 billion. Now, however, the British bookmaker now said that it has made a decision to quit merger talks with the Canada-based company after its major shareholders opposed…

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Betfair Launches Cash Out Roullette with Be The House

Betfair Launches Cash Out Roullette with Be The House

Betfair’s Cash Out Roulette that is currently available with the UK-based brand has been launched by one of the new gaming companies on the territory of the country – Be The House. The latter is known for always looking for some innovations to invest in. On the other hand, the above mentioned roulette game is considered as a revolutionary product which provides the customers with the chance to take advantage of placing accumulative bets and cash out features. The Chief Executive Officer of Be The House Seth Freedman, who is…

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Realistic Games Inks Content Distribution Deal with Iforium

Realistic Games Inks Content Distribution Deal with Iforium

The British gaming content supplier Realistic Games has reached an agreement with the Isle of Man-based eGaming software developer Iforium. Under the terms of the deal, the game titles provided by Realistic Games are to be distributed by Iforium which has been recently focused on expanding its reach in some new territories in order to consolidate its presence in the gambling industry. The Chief Executive Officer of Realistic Games Andy Harris commented on the deal, describing Iforium as one of the leading suppliers of casino, gaming and betting content in…

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Ladbrokes-Coral Could Finalise Merger by the End of October

Ladbrokes-Coral Could Finalise Merger by the End of October

UK-based betting operators Ladbrokes and Gala Coral could finalise their £2.3-billion merger by the end of October. The two companies were reported to have agreed to sell a total of 359 betting shops in order to be finally allowed to complete their deal. Commenting on the deal, the Chief Executive Officer of Ladbrokes Jim Mullen said that the sale of the above-mentioned shops would clear the last major complication before the companies. He shared that the merger with Coral would provide Ladbrokes with the opportunity to become more focused on…

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Betfred Inks Three-Year Sponsorship Agreement with Super League

Betfred Inks Three-Year Sponsorship Agreement with Super League

The UK-based bookmaker Betfred has been officially announced by the Super League as its new Title Sponsor. The two parties inked an exclusive sponsorship agreement for a period of three years. Betfred is to operate as the official title partner of the Super League from 2017 to 2019. The Chief Executive Officer of Betfred Fred Done commented on the partnership deal, saying that becoming the title sponsor of the Super League has the best way to celebrate the upcoming 50th anniversary of the company. He also called the agreement a…

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Ladbrokes eSports Betting Back on Company’s Website

Ladbrokes eSports Betting Back on Company’s Website

The eSports betting operations are back and running on Ladbrokes’ website. Yesterday, without any notice, the leading bookmaking operator on the territory of the UK removed its eSports offerings from the company’s portfolio. The drop out made the “big four” tournaments on the games of Dota2, CS:GO, LoL and StarCraft also unavailable. World of Tanks games were also not available for players to bet on. As there was no previous announcement of such actions, most analysts were perplexed by the drop-out. Various theories appeared, including the one that Ladbrokes has…

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