Author: Olivia Cole

Today, the Advertising Standards Authority (ASA) published a ruling against bet365 as part of a wider piece of regulation of gambling adverts which, under enhanced rules, are not allowed to target those under 18 or be of strong appeal to minors. The advertising regulatory body of the country reported that an ad published by Hillside (UK Sports) ENC, trading as bet365, was challenged for investigation after intelligence provided by the watchdog’s Active Ad Monitoring system claimed that the company may be breaching the rules. As revealed by the ASA, a…

An online advertising database that was used to target certain groups of consumers includes categories for Australian people who have gambled over “the last seven days” and “heavy TAB gamblers”, media reports revealed. The dataset consisting of a total of 650,000 international “audience segments” was found on Xandr – an advertising technology platform owned by Microsoft – by one of Cracked Labs’ privacy researchers, Wolfie Christl. It listed dozens of data providers looking for the chance to reach specific target groups of people online through their advertising campaigns. As found…

SkyCity Entertainment has revealed that it may have to make arrangements for a potential penalty it may be forced to pay over an alleged lack of compliance with the anti-money laundering and counter-terrorism financing laws in Australia. At the same time, the casino giant is also suffering from some damages associated with its casino operating permit in Adelaide. Sky City revealed that the provision totals AU$45 million but still warned that the Australian Transaction Reports and Analysis Centre (AUSTRAC) could seek a larger civil penalty. In a regulatory filing posted…

Australian gambling and betting operator Sportsbet has increased its marketing spending by millions of dollars in an extensive move to popularise its services ahead of an expected gambling advertising crackdown by the country’s Government. According to the financial results of the operator’s parent company, Flutter Entertainment, Sportsbet spent an extra AU$19 million on marketing over the first six months of 2023 in comparison to its marketing spending for the same period a year ago. As explained by its Ireland-based parent company, the £10-million extra marketing spend was necessary as it…

The advertising regulatory body of the UK published a ruling as part of a wider piece of work suspending gambling adverts that are no longer allowed to be published or aired because they could be found appealing by minors. As revealed by the Advertising Standards Authority (ASA), the ads were challenged for investigation after intelligence gathered by the watchdog’s Active Ad Monitoring system which uses Artificial Intelligence (AI) to actively search for online adverts that might violate the rules. As part of the ASA’s latest action, Ladbrokes felt the regulator’s…

The Industrials sector has emerged as the most common sponsor of the 225 English professional football, rugby, and cricket teams’ front-of-shirts. According to research commissioned by the sponsorship services company Caytoo, the Industrials sector accounts for a total of 14.5% of front-of-shirt sponsorships, which has put it ahead of the Consumer Services sector which saw a 5% decline in sponsorship deals in 2023 and currently accounts for 12.7% of the overall number of professional clubs’ front-shirt sponsorships. Reportedly, it was new deals from Materials/Chemicals firms, a subsector that was not…

A Member of Parliament from the Conservative Party has warned the British horseracing sector about the serious financial consequences it can face in case the proposed affordability checks of the UK Gambling Commission (UKGC) are eventually adopted. Describing the UKGC as “the most out-of-touch” regulatory body in the UK, Philip Davies MP urged the country’s horseracing sector to argue for the proposed changes and noted that some of the details in the public consultation into stricter affordability checks showed a full lack of understanding of betting. Mr Davies, however, still…

Ireland-based online gambling giant Flutter Entertainment which currently owns a bunch of renowned brands such as Sky Betting and Gaming, Paddy Power, Betfair, The Stars Group, etc., has enjoyed a great performance of its shares so far in 2023 thanks to increasing revenues. The company’s investors are reportedly hopeful that the momentum would continue after it reports its interim results on August 9th. At the same time, Entain, another popular British gambling giant, is also set to reveal a steady, double-digit revenue increase on August 10th, when it is scheduled…

A new report released by the British gambling and entertainment giant Entain has revealed that sports documentary series have been helping increase the popularity of sports and attract new sports lovers. The gambling, sports betting and entertainment operator released the aforementioned report in an effort to highlight the positive impact that sports documentary series have had on society. Entain was also willing to demonstrate how such popular shows can actually raise the engagement of current viewers and help attract a fresh sports fan base. In November 2020, the Wrexham, Wales-based…

Earlier this week, the trade body of the licensed and regulated gambling industry in the UK revealed that its members made £455 million worth of direct contributions to British horseracing in 2022. According to new figures unveiled by the Betting and Gaming Council (BGC), the aforementioned worth of contributions was granted in media rights, taxes, and sponsorship deals. Apart from that, the trade organisation revealed that British bookmakers spent £125 million on marketing to popularise racing and betting through partnerships and advertisements, which helped them secure earthbound coverage of the…