The newest sports betting operator in Australia has faced an additional AU$55,000 fine for two violations of gambling rules that have been categorised as “serious” by the industry watchdog. The monetary penalties were issued by the Northern Territory’s Racing Commission. Currently, most online gambling and sports betting operators in Australia are licensed in the Northern Territory. Betr, which is currently partly owned by News Corp., started operation in October 2022, right before the Melbourne Cup. According to a decision issued by the Racing Commission in December 2022, the company had…
Read MoreAuthor: Olivia Cole
Tabcorp Seeks to Increase Its Digital Market Share to 30% over the Next Two Years
After reporting a profit worth AU$52 million in six months, Tabcorp has unveiled a decision to boost its online betting profile in order to become more competitive with Ladbrokes and Sportsbet. The company, which has historically been associated with brick-and-mortar betting services, online gambling application in September 2022, with advertising materials being aired during the broadcast of the matches from the FIFA World Cup in Qatar. Now, the Australian betting operator revealed it would set its online service as a matter of paramount priority, with the company aiming at attracting…
Read MoreMyRacehorse Seeks to Expand Its Footprint in the UK and Ireland by the Appointment of New Marketing Director
The micro-share horse racing organisation MyRacehorse has hired Betfair’s former racing boss – Will De Nardo – to head its marketing efforts in the UK and Ireland as part of its effort to boost its footprint in the region. MyRacehorse syndicate revealed that it has appointed Mr De Nardo as its global gaming advisor and marketing director in the UK and Ireland. As part of his new position at the company, the former Betfair head of racing is set to lead the expansion of the company’s customers. Reportedly, Will De…
Read MoreUK Gambling Operators to Shut Their Casinos in Nottingham and Birmingham Due to Increased Inflation Rates
For the time being, inflation rates remain high in the UK, with the prolonged economic difficulties faced by the country taking their toll on the casino and gaming industry. According to the latest figures, the country’s inflation rate is around 10.1%, marking a slight improvement from the 10.5% inflation rate reported in December 2022. As a result of the unfavourable market conditions, two casino properties – Birmingham-based Broadway Casino and the Cornerhouse in Nottingham – recently announced their closures. As confirmed by local authorities, one of the properties is already…
Read MoreUKGC Slaps Online Gambling Operator Blue Star Planet with £620,000 Penalty over Social Responsibility and Anti-Money Laundering Failings
The UK Gambling Commission (UKGC) announced that the online gambling company Blue Star Planet Limited, trading as 10Bet, has been served a monetary penalty worth £620,000 due to unveiled social responsibility and anti-money laundering failings. The company, which currently runs the 10bet.co.uk gambling platform, is set to pay the fine as part of a regulatory settlement with the country’s gambling watchdog. The entire amount that it is set to pay will be redirected to socially responsible causes. On February 16th, the UKGC published a public statement regarding the monetary penalty…
Read MoreMarketing Experts Claim Sportsbet Targets Young Female Users of TikTok to Expand Its Customer Base
Gambling researchers and marketing experts have reported that the online gambling operator Sportsbet is using TikTok to target young female users with advertising aimed at expanding and diversifying its mostly male customer base. For the time being, gambling advertising is suspended on the short-form video hosting service platform. However, late in 2022, the social media operator agreed to allow Flutter Entertainment-owned Sportsbet to target Australian users as part of a strictly-controlled trial. According to the company’s advertising policy, currently, there is a closed pilot for sports betting in operation for…
Read MoreFlutter Entertainment Unveils Plans for Secondary Listing in the US to Enhance Presence in the Sports Betting Market
The US sports betting industry has become a market worth billions. As a result, an increasing number of British and Irish gambling companies have turned their eyes towards either an entry to the local gambling sector or further expansion of their already existing operations there. On the other hand, the restrictive gambling regulations and policies of the UK authorities have resulted in serious revenue hits for some companies, forcing them to seek expansion outside their domestic market. Dublin-based gambling group Flutter Entertainment Plc revealed that it started working on the…
Read MoreStar Entertainment Group Prepares for Serious Revenue Drop in H1 Due to Ongoing Operational Challenges and Litigation
At the time of its prime, Star Entertainment Group was estimated at more than AU$6 billion, with the company’s value rising as much as AU$6.38 a share in 2018 – just the time when the Australian casino operator was allegedly turning a blind eye to money laundering activities in its casinos in Brisbane, Sydney, and the Gold Coast. However, the recent issues faced by the company have resulted in a revenue decline at the operator’s flagship casino in Sydney. At the beginning of the week, Star Entertainment Group issued a…
Read MoreEntain Shares Experience Significant Decline Following MGM Resorts’ Decision Not to Pursue Another Takeover Bid
The last two days of trading on the London Stock Exchange saw Entain’s share price drop by as much as 14.43% on February 10th after the US casino operator MGM Resorts dismissed the possibility of making a second acquisition bid for the UK gambling group, shattering the hopes of the company’s investors for a large payout. As Casino Guardian previously reported, the casino operator first made a takeover offer for the British gambling company in January 2021. At the time, MGM Resorts offered Entain’s shareholders a deal that valued the…
Read MoreAustralian Free-to-Air Commercial Broadcasting Groups Could Reduce Free Sports Coverage Due to the Government’s Crackdown on Gambling Advertising
The main trade organisation representing free-to-air commercial broadcasting groups in Australia has turned down calls for further crackdown on gambling advertisements and warned that such actions may result in the reduction of free coverage of sport. Free TV Australia has shared that the extent of betting ads aired on TV has been much exaggerated by some anti-gambling campaigners, and that has led to a poor understanding of the ongoing restrictions by the local community. The peak body for free-to-air commercial broadcasters made a submission to a parliamentary inquiry into the…
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