Author: Olivia Cole

One of the leading UK-based online and mobile games providers, iSoftBet has officially announced that a content distribution deal with the online gaming company bgo had been signed. The Managing Director of iSoftBet Nir Elbaz confirmed a new agreement was signed and commented on it, saying that the entire team of the company was very excited about the upcoming collaboration. According to Mr. Elbaz, this partnership will be extremely beneficial for the company’s customers, as they would get an outstanding experience. iSoftBet’s Managing Director also explained that the company’s innovative…

Eyal Shaked, son of 888 Holdings co-founder Avi Shaked, used social media channels to criticise William Hill for turning down the joint takeover bid of 888 and Rank Group’s consortium. He accused the bookmaker’s ego for rejecting the acquisition offer, saying that the categorical rejection would mark the “downfall” of the UK-based company. Mr. Shaked used his Twitter account to accuse William Hill of dismissing the £3.16-billion bid driven but nothing but “pure ego” and predicted that would be the downfall of the company. Although Rank Group has not made…

The Board of William Hill decided to reject the £3.3-billion acquisition bid proposed by the consortium of the gambling company 888 Holdings and casino operator Rank Group. William Hill used the advisory services of Barclays and City Group. The governance team of the bookmaker officially revealed that they unanimously turned down the acquisition proposal, because the company saw no financial sense in the merger proposed by the consortium. The Chairman of the UK bookmaker Gareth Davis commented on the refusal, saying that the conditional proposal substantially undervalued the company and…

The board of William Hill is expected to meet today in order to discuss a takeover bid made by the the online gambling company 888 Holdings and the casino operator Rank Group’s consortium. The acquisition offer has estimated the UK-based bookmaker to £3.6 billion. The UK-based bookmaker’s board lead by the Chairman Gareth Davis is to take the bid under consideration and respond to the offer later. The reported bid is an ambitious step of the two companies towards a possible takeover after in July 2016 the consortium was rumoured…

The Ireland-based sportsbetting operator BoyleSports has revealed that it has been set to make a takeover bid for a total of 360 stores of Ladbrokes and Gala Coral at a time when the company is focused on setting foot at the UK retail market. An official representative of the company confirmed the news saying that an offer for acquiring 360 betting outlets of the above-mentioned companies has been made. There have been rumours that the Irish company has prepared a €118-million takeover bid for significant number of the Ladbrokes-Coral retail…

Betfair has changed its advertising strategy by making a move to becoming a more “distinctive and credible” brand and strengthen its presence on the highly competitive market. Shortly after the brand joined forces with Paddy Power in the first half of 2016, Betfair launched a new advertising campaign. The latter has been exclusively created by Lucky Generals and is expected to go live on radio, TV, digital, printed and social media on seven European markets, including Spain, Italy, Denmark and Bulgaria. The Marketing and Brand Director of the company Paul…

The Latvia-based Live Casino company Evolution Gaming which currently has offices in several other countries, including the UK and Malta, revealed in an official statement today that it has joined forces with The Ritz Club. The latter is not only one of the most exclusive casino and private members’ club on the territory of the UK, but also on a global scale. The Chief Executive Officer of the Latvian company Fredrik Osterberg confirmed of the deal. He revealed that the entire team of Evolution Gaming was very pleased by the…

The subsidiary of Sportech The Football Pools has officially revealed information that it plans to integrate BetUP to its betting options to enhance customers’ experience. The Sportech’s Managing Director Conleth Byrne said that the deal was provoked by the fact that the brand was looking for innovative options to add to its in-play betting as part of its evolution and expansion. According to him, the addition of BetUp to the brand’s portfolio would be beneficial, as the BetUp product of COMMOLOGIC brings “exciting, engaging and live game”. This seems to…

Chelsea Football Club has announced that William Hill became the club’s official betting partner after the two parties signed a three-year deal. Thanks to the agreement, the Premier League club will work in collaboration with one of the biggest and best-established betting operators in the UK gambling industry. William Hill is also one of the oldest bookmakers in the UK, having more than 80 years of professional experience in the business. Christian Purslow, Managing Director of Chelsea, commented on the deal the two parties have signed saying that the entire…

The UK-based bookmaker William Hill published an official report of its financial results for the first half of 2016. The report includes data about the gambling operator’s performance on the market over the 26 weeks ended 28 June 2016. The Interim Chief Executive Officer of William Hill Philip Bowcock said that the company will remain focused on delivering on their plans to diversify their product offering and online and international expansion policy. He also revealed that the UK-based bookmaker is to be aimed at several main issues over the second…