Author: Olivia Cole

William Hill and Amaya have revealed that they have decided to put an end to their negotiations over an eventual merger. It was only last week when the the companies confirmed of the rumours that they have started talks over a potential agreement which, if successful, could have ended up in creating a industry giant with a market value of more than £5 billion. Now, however, the British bookmaker now said that it has made a decision to quit merger talks with the Canada-based company after its major shareholders opposed…

Betfair’s Cash Out Roulette that is currently available with the UK-based brand has been launched by one of the new gaming companies on the territory of the country – Be The House. The latter is known for always looking for some innovations to invest in. On the other hand, the above mentioned roulette game is considered as a revolutionary product which provides the customers with the chance to take advantage of placing accumulative bets and cash out features. The Chief Executive Officer of Be The House Seth Freedman, who is…

The British gaming content supplier Realistic Games has reached an agreement with the Isle of Man-based eGaming software developer Iforium. Under the terms of the deal, the game titles provided by Realistic Games are to be distributed by Iforium which has been recently focused on expanding its reach in some new territories in order to consolidate its presence in the gambling industry. The Chief Executive Officer of Realistic Games Andy Harris commented on the deal, describing Iforium as one of the leading suppliers of casino, gaming and betting content in…

UK-based betting operators Ladbrokes and Gala Coral could finalise their £2.3-billion merger by the end of October. The two companies were reported to have agreed to sell a total of 359 betting shops in order to be finally allowed to complete their deal. Commenting on the deal, the Chief Executive Officer of Ladbrokes Jim Mullen said that the sale of the above-mentioned shops would clear the last major complication before the companies. He shared that the merger with Coral would provide Ladbrokes with the opportunity to become more focused on…

The UK-based bookmaker Betfred has been officially announced by the Super League as its new Title Sponsor. The two parties inked an exclusive sponsorship agreement for a period of three years. Betfred is to operate as the official title partner of the Super League from 2017 to 2019. The Chief Executive Officer of Betfred Fred Done commented on the partnership deal, saying that becoming the title sponsor of the Super League has the best way to celebrate the upcoming 50th anniversary of the company. He also called the agreement a…

The eSports betting operations are back and running on Ladbrokes’ website. Yesterday, without any notice, the leading bookmaking operator on the territory of the UK removed its eSports offerings from the company’s portfolio. The drop out made the “big four” tournaments on the games of Dota2, CS:GO, LoL and StarCraft also unavailable. World of Tanks games were also not available for players to bet on. As there was no previous announcement of such actions, most analysts were perplexed by the drop-out. Various theories appeared, including the one that Ladbrokes has…

The leading online and mobile casino software developer iSoftBet announced a new partnership agreement with the gaming software solutions provider Gamingtec. The Head of Business Development unit at iSoftBet Michael Probert commented on the deal, saying that the company featured an extensive portfolio of gaming solutions certified for a number of regulated markets, including the UK, Denmark, Italy and Spain. According to him, the latest agreement of iSoftBet would provide the British software developer with the chance to boost its customers base even more. Mr. Probert also shared that all…

The UK-based gambling operator Sky Betting & Gaming revealed that that its Sky Bingo product is to be relaunched after the process of specialised research and development was finalised after half a year. The team of Sky Betting & Gaming has spent five and a half months in collaboration with UK-based agency BigDog to specifically explore and gain an accurate and deep understanding of its customers motivations that would help it boost its Sky Bingo division performance in the regulated markets. The re-brand is expected to provide the bingo unit…

The leading provider of interactive sports betting solutions and services SBTech will officially present its top-notch offerings at the EiG Expo that is to take place in the period from October 18th to October 20th in Berlin. The offerings of the company will be exhibited at stand 505. The Chief Executive Officer of SBTech Rechard Carter described 2016 as a “very strong and successful year” for the company so far. He shared that the company’s team was excited by the chance to exhibit the sports betting solutions of the provider…

The UK-based startup EveryFan that specialises in mobile sports betting development has made an announcement that it has boosted its product offering by releasing a native Android application. The startup was officially launched in June 2016 and has now been focused on expanding its product coverage. The Chief Executive Officer of EveryFan, who is also the founder of the company, Leon Walters confirmed of the Android application and said that the firm would make everything possible in order to provide their customers with a high-quality social betting experience. According to…