Author: Olivia Cole

One of the leading UK bookmakers – William Hill – officially revealed that it has reached an exclusive long-term media rights agreement with The Racing Partnership (TRP). The deal will come into effect on January 1st, 2017. Philip Bowcock who occupies the position of an Interim Chief Executive Officer of William Hill commented on the agreement, saying that as a result of the deal, the bookmaker’s customers would be able to enjoy the entire range of horse racing coverage offered not only in the UK but also worldwide. According to…

The leading UK business-to-business gaming software provider EveryMatrix announced that it has reached a partnership deal with the online slot game provider Endorphina. Under the terms of the agreement, the virtual slots games provided by the Czech Republic-located company will go live on the CasinoEngine platform of EveryMatrix. The Chief Executive of UK-based software provider Ebbe Groes commented on the collaboration agreement, saying that his company was always open to adding new and interesting content to its offering. He also said that the company’s team was excited by the fact…

Gambling operator William Hill has opted for the innovative Cash Out Roulette product to expand its casino offering. Developed by a start-up gaming studio Be The House, the Cash Out Roulette game provides players with the chance to bet on consecutive roulette spins, aside from the traditional placing of wagers on a single spin of the wheel. In other words, William Hill customers will now be able to bet on different outcomes like 15 red numbers in the next 10 spins, three number 8 in the next 12 spins, etc.…

As reported by Casino Guardian in November, the leading charity in the UK – GambleAware – has called gambling operators in the industry to help financing non-profitable organisations which are focused at treatment and prevention of problem gambling behaviour. The charity organisation, once known as the Responsible Gambling Trust, also published a completely new 5-year strategy, once again claiming its commitment to help gambling addicts who have been affected by the consequences of problem gambling behaviour. The strategy in question is based on GambleAware’s goal to bring the levels of…

The online gaming company GVC Holdings entered into a partnership agreement with Blueprint Gaming. The company revealed it has signed a new content deal with the leading UK-based game studio that operates as part of the Gauselmann Group in order to enhance and expand its casino portfolio in both the international domain of the brand and in a number of regulated markets. According to the Chief Product Officer of GVC Holdings Liron Snir, the deal would result in a major boost to the company’s casino games suite. Mr. Snir confirmed…

On November 1st, 2016 the UK-based casino, betting and gambling operators Ladbrokes and Gala Coral finally managed to complete their long-awaited merger after months of negotiations, regulatory scrutiny and additional conditions imposed. The two brand’s merger created the biggest retail bookmaker on the territory of the UK, which is now known under the name Ladbrokes Coral Group Plc. The combined company is now known as the largest retail bookmaker in the UK, with more than 3,500 betting outlets in Great Britain and Northern Ireland. Around 25,000 people are currently employed…

International Game Technology Plc revealed that its affiliate IGT Global Solutions Corporation has managed to win a contract with the Lottery Commission of the State of Massachusetts. Under the terms of the agreement, the UK-based operator is to provide the Massachusetts State Lottery Commission with a new central gaming system, as well as with an integrated website and terminal software applications. The website that is to be offered by IGT is to be used for the purpose of displaying general Lottery information, but also for marketing purpose and of course,…

Today the web-based and mobile casino operator Yggdrasil Gaming, which currently operates as a subsidiary of the Swedish gaming company Cherry Ab, revealed that it has reached a partnership agreement with the Maltese iGaming services provider Gaming Innovation Group (GIG). Under the terms of the deal, Yggdrasil Gaming is to provide its entire portfolio of award-winning video slots to GIG. The Chief Executive Officer of Yggdrasil Gaming Fredrik Elmqvist shared that everyone at the company’s team wa excited to be joining forces with Gaming Innovation Group. He also described the…

William Hill has had quite tumultuous several years, maybe the most tumultuous ones in the operator’s more than an eighty-year history. In 2016, that burdensome period culminated in the company lowering its operating profit forecast, ousting its CEO, and walking out of two multi-billion merger and acquisition deals that would have either improved its uncomfortable state or made it even more uncomfortable. Founded in 1934, William Hill has firmly established itself as a leading bookmaker and gambling operator, as a whole. Over the past eight decades, the company has seen…

The UK-based provider of virtual sports, SBG video lottery and mobile gaming solutions Inspired Gaming Group announced that it has inked an exclusive long-term collaboration agreement with The Jockey Club and Carm Productions. The deal would result in producing a one-of-a-kind Virtual Grand National. The Chief Commercial Officer at the Digital Games division of Inspired Gaming Steve Rogers said that the virtual races provided by the company were currently reached by customers in more than 50,000 outlets all over the world. According to him, they had become an important part…