Kambi Group, a leading sports betting solutions supplier, revealed it has joined forces with Greentube – NOVOMATIC Interactive under a partnership agreement. The announcement comes after NOVOMATIC Lottery Solutions announced a memorandum of understanding in October last year, at which Kambi and NLS launched the Kambi-powered NLS Sports Betting product.
The Chief Executive Officer of Kambi Group Kristian Nylén shared that everyone at the company were very happy with the fact that the Sportsbook service and content of the provider would go live with Greentube. According to the sports betting solutions developer’s boss, the partnership agreement was a great step forward for Kambi, especially in terms of extending its already existing collaboration with NOVOMATIC Group.
In addition, Mr. Nylén explained that the vast licence portfolio of Greentube would be greatly beneficial for Kambi Group, as its sportsbook suite of products would reach customers on the territory of Europe, including some very prominent casino brands.
Under the terms of the agreement, the high-quality sports betting service of Kambi Group will go live with the brands of Greentube across the territory of Europe, reaching a number of regulated markets, including the ones of the UK, Germany, Italy, Spain and Romania.
Recently, Kambi Group has been focused on expanding its reach on regulated European markets. For it, 2016 was marked by a number of partnership deals, such as the one with NOVOMATIC, which dates to October.
In November 2016, the sports betting solutions developer announced a partnership deal with Apuestas Internacionales, handling it the exclusive rights to supply its sports betting services to the Apuestas’ PlayCity-branded land-based and online casinos. Back in April, the online gaming operator Mr Green inked a collaboration deal with the supplier, under which the Kambi’s Sportbook went live with the operator.
The Chief Executive Officer of Greentube Thomas Graf confirmed of the deal, saying that the addition of Kambi Group’s Sportsbook to the company’s online brands was expected to make Greentube’s online casino offering more attractive to customers. In addition, Mr. Graf explained that the collaboration agreement would open a completely new customer segment for the company, which would allow the latter to expand its reach.
Greentube’s boss shared his utter surety in the great potential and following success of the partnership for both companies and said that the company’s team was impatient to start working with Kambi.
- Author
Olivia Cole
