An in-depth look at the UK betting intentions ahead of the 2024 UEFA European Football Championship is now available. UK sports betting fans can immerse themselves in interesting betting facts related to the upcoming tournament. The Online Betting Guide (OLBG) has collaborated with YouGov to create a comprehensive survey, conducted remotely between 28 and 29 May 2024. The survey data accurately represents the entire UK adult population.
A total of 2,101 UK citizens aged 18+ responded to various questions in expectation of the grand sports event. The survey participants were also inquired about their attitude toward gambling in view of the regulatory reform.
Among the survey’s key findings is that approximately 30% of UK adults would not hesitate to place a wager against their own country, whereas 50% of respondents said they would not.
Survey participants were also inquired if placing a bet would add to the thrill of watching football. Interestingly, just 12% of respondents said that wagering intensifies their enjoyment of the sport, whereas 13% answered it would not make a difference. Betting on football was not among the interests of 68% of the UK population, according to the survey results.
A mere 1% of interviewees indicated they intended to place a bet at a retail betting shop on the outcome of the Euro 2024. The survey found that 83% of individuals would not place an informal bet, as opposed to 7%, who confirmed they would wager at home with friends or family, and 5%, who planned to bet at work with colleagues.
Richard Moffat, CEO at OLBG, commented on the public sentiments toward betting with licensed companies and betting informally at home or the workplace: “And while this survey shows that many supporters are clearly planning to place a bet with friends, family and work colleagues, we would always recommend placing Euro 2024 bets with a UK-licensed bookmaker.”
Survey Reveals Public Sentiments toward Gambling in the Context of Regulatory Reform
Besides the UK betting attitudes for the Euro 2024, the survey examines the public sentiments toward gambling against the backdrop of the regulatory reform after the Gambling Act review. As Andrew Rhodes, CEO of the UK Gambling Commission explained back in 2023 when the regulator published the advice on the Gambling Act review: “The gambling industry has changed significantly since 2005 and our advice sets out the changes that will ensure Britain is the safest and fairest place to gamble in the world.”
When asked if national football associations should enter into agreements with betting brands, 66% o survey respondents answered negatively.
More than one-third (38%) of the participants shared their support for a total ban on professional football players being able to wager on the Euro 2024.
- Author
Daniel Williams
