Malta-based performance marketing company Catena Media has finalised another large acquisition in the UK, which comes as part of Catena’s strategy to consolidate its fast-growing presence in the European lead generation market, and more specifically in the iGaming sector. The company announced it has acquired the website of the Casino UK brand – casinouk.com – together with its related assets at the prize of €10.6 million. The prize of the takeover agreement will be paid as soon as the deal is finalised.
The Chief Executive Officer of Catena Robert Andersson commented on the acquisition, saying that the entire team of the Maltese company was quite happy with the fact that Catena made another strategic takeover deal on the territory of the UK. Mr. Andersson also explained that during 2016 Catena has taken further steps to consolidating its presence in the UK market, and the addition of Casino UK assets to its portfolio would have a positive impact to the company’s presence in the region.
Moreover, the boss of Catena Media explained that the previous investments of the company in the UK market so far in 2016 were more oriented to sportsbook services, Casino UK came as a great expansion of the company’s reach in the UK.
The current revenue run rate of the casino brand has been estimated to approximately €600,000 on a quarterly basis. Its operating margin amounts to around 80%. The acquisition is expected to be greatly beneficial for Catena, due to the fact that the casino brand’s revenues are mainly generated by UK customers, and this is expected to help the Malta-based company consolidate its positions in regulated markets. In addition, the assets that purchased by the company will bring positive effect on Catena’s search revenues immediately after the acquisition is finalised.
The company revealed that the deal was signed yesterday, on November 30th, but the actual integration and incorporation of the newly-purchased assets of Casino UK is still to be carried out. Such integration will guarantee that the current and newly-acquires assets of the company are running smoothly and are well-synchronised.
Recently, Catena Media has been primarily focused on carrying out multi-billion acquisitions in order to consolidate its portfolio and presence on global regulated markets and especially in the UK. The company was officially established in 2012 and since then has been focused on global expansion.
- Author
Olivia Cole
