Crown Resorts unveiled the launch of a new transformative programme aimed at bringing significant changes to the corporate structure, policies, and operations of the company in order to guarantee the business a brighter future.
Earlier this week, the company, which is currently the largest owner and operator of integrated casino resorts in the territory of Australia, announced the implementation of a multi-year programme called “Future Crown” which seeks to transform the business while at the same time provide its customers with unique gaming experience. As revealed by Crown Resorts, the adoption of the new programme is aimed at helping it improve its operations standards, as well as various processes associated with compliance.
In a statement that was released earlier this week, Crown Resorts notes that the establishment of Future Crown marks an important chapter in the company’s journey, especially considering the fact that the programme is aimed at serving as a multi-year transformation roadmap towards the necessary changes in the operator’s corporate structure, compliance, social responsibility, and safer gaming experience.
Crown Resorts shared that it seeks to minimize the company’s impact on the local environment through its Future Crown programme. The Australian gambling giant will also seek to strengthen local communities where the company operates by providing support for ambitious culture. The company, which has lately faced serious regulatory backlash, is set to provide further details to specify the changes that will be implemented in the new programme.
Crown Resorts Remains Leader in the Integrated Casino Resorts Sector in Australia Despite Recent Regulatory Setbacks
Crown Resorts, which was established almost three decades ago, is still the leading operator of so-called integrated resorts that offer gambling, entertainment, and hospitality services to local tourists and foreign visitors of Australia. For years, the company’s venues have been some of the most-preferred leisure, hospitality, and gambling destinations across the country, which only proves the diversity of gambling services provided by Crown Resorts.
According to the information provided in the company’s statement issued earlier this week, Future Crown is set to help the Australian gambling giant reset its standards in operations and compliance, minimize the company’s environmental impact, and support its aspirational culture, while enhancing the local communities where the business operates in.
The chief executive officer of Crown Resorts, Ciarán Carruthers, explained that the newly-unveiled Future Crown programme is considered a unique opportunity for the company to remain a leading force in the provision of gambling and entertainment services, while at the same time guaranteeing safe and responsible gaming experience. He shared that the multi-year transformative programme will provide Crown Resorts with the opportunity to rebuild its presence in the country, this time in line with the rules it is supposed to comply with.
The announcement came after the company was found unfit to hold casino licences for its properties in Sydney, Melbourne and Perth, with the three of them currently operating under the monitoring and control of a special independent manager while the Australian gambling giant is trying to return to suitability.
- Author
Olivia Cole
