Flutter Entertainment has once again declared its commitment to safer gambling after announcing a repurposing of its Risk Committee.
The CEO of the company for the UK and Ireland, Conor Grant, reaffirmed that the British gambling giant is to remain committed to promoting safer gambling to users. Mr Grant shared that Flutter Entertainment is pioneering in the UK gambling sector by introducing some changes that are seeking to affect its consumer base.
The British gambling giant is set to establish a new £500 monthly deposit limit that would be valid for customers under the age of 25. The new measure is set to be officially implemented early in 2022. It aims at encouraging gamblers to develop sensible spending habits.
Flutter Entertainment revealed that most of the company’s customers do not spend anywhere close to the aforementioned £500 limit but the gambling operator still decided to introduce the limit, describing it as a “safety net” for anyone who needs it. Mr Grant shared that based on research on the gambling sector and other industries, Flutter Entertainment has found that younger consumers have a higher risk profile, which is exactly why the British gambling giant decided to unveil the new measure to protect vulnerable users who could potentially be affected by gambling-related harm.
Several Active Measures Implemented by Flutter Entertainment to Protect Customers against Gambling-Related Harm
The implementation of the £500 monthly deposit limit for players under the age of 25 has not been the only measure that Flutter Entertainment took as part of its customer protection strategy. The “Affordability Triple Step Approach” is another active measure that was unveiled by the gambling operator, which is set to closely monitor its customers’ behaviours. So-called financial vulnerability checks will be part of the monitoring.
According to the British gambling giant, this approach would provide the company with the opportunity to take action when necessary while at the same time tackling the unnecessary friction for most of its customers who enjoy placing small bets in a safe manner.
The company has been taking part in order proactive initiatives aimed at ensuring better customer protection, such as the whistle-to-whistle ban on gambling advertising on televised sports events, as well as the suspension on the use of credit cards for gambling payments both in brick-and-mortar venues and online.
Flutter Entertainment has also taken part in an initiative for helping gambling addiction education and treatment in Ireland, by making a commitment to donate 1% of its Net Gaming Revenue (NGR) by 2023. Based on the NGR it reported in 2020, the British gambling giant revealed that its contribution will amount to €1.23 million in 2021. These contributions are expected to reach a total of €3 million in 2023.
According to the CEO of the company, the proactive measures unveiled by the gambling company came as a result of its team’s hard work. Mr Grant also shared that the company remains committed to the provision of a high-quality and safe gambling experience to its users. He further welcomed the long-expected results of the UK Gambling Act’s review that are expected to be officially unveiled early in 2022.
- Author
Olivia Cole
