Sportsbet – the Australian flagship sports betting brand of Flutter Entertainment – unveiled a new campaign that had been specially designed to promote responsible gambling and fight problem gambling in the country.
The popular Flutter Entertainment’s brand has pledged to put more effort into protecting its customers from facing any harm as a result of gambling services. At a time when the company is considered the leader in the Australian online sports betting market, Sportsbet has rolled out its campaign called “Take a Sec before You Bet”, which is aimed at encouraging customers to be more careful when it comes to participation and interaction with gambling products and services offered in the country.
Currently, the operator has a significant influence in the sports betting market of Australia, which it is now determined to use in order to encourage a more serious review of the responsible gambling and gambling protection practices available in the local market. As mentioned above, Sportsbet will be encouraging gamblers to take into consideration setting certain deposit limits on their online gambling accounts registered not only with the Flutter Entertainment’s brand but with other gambling and sports betting operators.
At a time when online gambling participation and engagement rates have been increasing, Sportsbet has become keen on expanding the discussion regarding the best ways to protect Australian punters against the dangers of excessive gambling and possible gambling-related harm.
Australian Sportsbook Seeks to Protect Customers from Facing Gambling Harm
Sportsbet is now willing to invest more efforts in order to push for a broader awareness about problem gambling and protecting local consumers from facing gambling-related harm. As a result of these efforts, its “Take a Sec before You Bet” campaign is set to be advertised on multiple channels on radio, television, various media outlets, broadcast integrations, video assets, etc.
The newly-unveiled campaign comes as a reflection of a bigger strategy undertaken by Flutter Entertainment to advertise safer gambling among the company’s customers. It also comes as part of gambling companies’ and regulators’ efforts to establish a safer gambling environment for people in order to protect them from experiencing harm that could seriously affect not only their financial stability but also personal life and their job.
Barni Evans, the chief executive officer of Sportsbet, reaffirmed the company’s engagement with promoting safer gambling and said that sports betting operators should be more responsible to their customers. The Australian sportsbook brand of Flutter Entertainment would remain committed to helping customers stay away from gambling-related harm, Mr Evans promised.
Sportsbet has not been the only gambling brand that has been trying to raise people’s awareness of possible negative consequences related to gambling. One of the main rivals of Flutter Entertainment and DraftKings in the US sports betting market – BetMGM – has rolled out its GameSense platform as part of its efforts to promote responsible gambling to its customers. Also, earlier in 2021, the “Have a Game Plan” initiative was released in collaboration between the American Gaming Association (AGA) and DraftKings to address the increasing interest in sports betting in the US.
- Author
Olivia Cole
