No matter the Spanish Government has been imposing more restrictions on the country’s gambling sector, the market seems to have preserved its attractiveness to operators from all over the world. Spain hosts a large number of gambling companies and the list has just gotten even larger.
As revealed by the local gambling watchdog – the Directorate General for the Regulation of Gambling (DGOJ) – William Hill’s subsidiary Mr Green has received an operating license under which it would be able to offer its services in Spain.
William Hill may have started its business as a sports betting company, but it has invested a lot of effort to make sure its portfolio has been diversified over the years. Currently, it is a multi-branded company with an extensive number of offerings, and the introduction of Mr Green to the Spanish gambling market is expected to allow the operator to establish a significant presence in the country. The newly-approved operating licence also brings forward the footprint of William Hill in Spain, where it has been present since first bringing its sportsbook to the country about a decade ago.
Mr Green’s CEO Patrick Jonker commented on the expansion, describing the recently received licence as an important milestone for the company. He further noted that William Hill’s subsidiary is looking forward to expanding its services and will do its best to provide Spanish customers with the best player experience within the gambling and sports betting market.
Mr Green Proves Itself as Valuable Asset for the British Gambling Operator
Lately, Spanish authorities have been following a policy of stricter regulation of gambling.
Reportedly, gambling advertising in the country posted a double-digit growth of 10.6% in 2019. Despite the fact that Madrid’s Unversity Carlos III shared that only 0.3% of all individuals who participate in gambling operations in the country are affected by problem gambling, the regulators have been concerned about the possible negative effects, which increasing gambling addiction rates could have on local residents.
The authorities have changed the way they treat and handle gambling in the country and have made a pledge to do their best in order to tackle gambling-related harm.
The regulatory environment in Spain has been changing rapidly, with the country making a decision to ban online gambling advertising. The move, however, has not prevented Mr Green’s rival Betway from establishing a secure presence in the country. Now, with the licence granted to William Hill’s subsidiary, the British bookmaker will expand its multi-brand portfolio and expand its presence in Spain.
Mr Green was acquired by William Hill from the MRG Group for €270 million in 2019. So far, the British gambling company’s subsidiary has proved itself to be a valuable asset, providing William Hill with the chance to operate a real international online casino brand that has been helping the company enhance its revenue streams and consolidate its positions on various markets around the world.
- Author
Olivia Cole
