The Irish bookmaker Paddy Power has rolled out a new digital self-exclusion system for their betting outlets, which is to be used to replace the existing system.
Thanks to the application, which is being designed especially for the brand’s betting shops and stores the customers’ contact information and image, players’ self-exclusion status is set to become instant. In addition, the customers’ profiles are to be automatically distributed to up to ten brand’s betting shops in the area. The new self-exclusion system of Paddy Power is hosted via an Android or iOS tablet stores and makes the image identification process simpler. It would also provide shop staff with a responsive interface.
The new self-exclusion scheme of the Paddy Power is to be officially rolled out across the entire Paddy Power shop network in the UK by June 2018. The process is also set to be launched across the brand’s betting outlets in Ireland by the end of the year.
It was the Responsible Gambling Consultancy Ltd, which has developed the product, with the latter already having been successfully trialled in Kent with all betting operators in the area.
Currently Existing Nation-Wide Self-Exclusion Options
Self-exclusion has become a necessary feature in the contemporary gambling industry of the UK. The existing MOSES, an abbreviation used for multi-operator self-exclusion scheme, which covers all betting shops was rolled out in March 2016.
Recently, the efficiency of the scheme has faced some criticism, as some players found it hard to use the self-exclusion scheme offered. At the end of 2017, the UK Gambling Commission revealed its intentions to introduce some measures to deal with the inefficiency of the existing self-exclusion options in the country. The gambling regulatory body has been set to help problem gamblers reduce or, if possible, stop their gambling activities.
In March 2017, the British gambling charity GambleAware announced that MOSES had turned out to be successful, with the self-exclusion scheme being efficient to users who sought a way to stop or at least reduce their gambling activity. According to a review that was carried out by Chrysalis Research, approximately 83% of respondents said the scheme had been effective when it came to reducing or putting an end to their gambling addiction. In addition, 71% of the respondents said that they had not made any attempts to use the betting shops’ services since they signed in. The review was carried out after GambleAware was asked by Senet Group to make an independent evaluation of the multi-operator self-exclusion scheme.
In addition, the UK gambling industry is expected to see a special online self-exclusion scheme, called GAMSTOP, later in 2018. The roll-out of the new online self-exclusion scheme has already been delayed. It is set to provide gambling addicts with the chance to take measures and prevent themselves from placing wagers in online casino and betting websites.
- Author
Daniel Williams
