Catena Media, a leading performance marketing company based, in Malta, revealed that it is to consolidate its presence as a market leader on the territory of Sweden thanks to the acquisition of Slotsia.com and all its related assets. In a special press release, the company explained that it remains focused on strengthening its positions as the fastest growing company in Europe and the takeover comes as part of this strategy.
The acquired assets are to officially be considered as part of Catena as of February 1st, 2017.
As revealed by Catena itself, the price of the takeover was estimated to an upfront payment of €3,575,000. The price is to be paid as a cash consideration together with the transfer of Slotsia.com’s assets. What is more, there has been set an additional payment based on the future performance of the business acquired, which is expected to amount to a maximum of €5 million.
The additional payment would be based on the revenue performance of Slotsia.com’s assets during a period of two years. The requirement under which the buyer would pay out the additional amount is a revenue growth of more than 130% generated by the Slotsia.com business over the aforementioned period.
The Chief Executive Officer of Catena Media Robert Andersson commented on the acquisition, saying that the entire team of the Malta-based company were still working to find the best acquisition targets that could perfectly suit Catena’s product portfolio.
According to Mr. Andersson, the variety of the content offering of Slotsia.com and the brand’s solid growth has made it a desired acquisition target for Catena Media. He added that the takeover deal was expected to consolidate Catena’s leading affiliate position on the Swedish regulated market even more.
Currently, Slotsia.com is known as a fast-growing casino affiliate brand that is primarily focused on Sweden. The company was officially established in 2015 with a primary goal of becoming the largest and most-valued hub for online casino games in Sweden. In addition, the brand is known for providing its customers with a variety of interesting news about the gaming industry, as well as with casino guides and casino charts and rankings.
As revealed by Catena, the acquired assets of Slotsia.com are expected to account for sales amounting to about €300,000 over the first three months of the fiscal 2017 ad a pre-tax profit margin estimated to more than 75%.
- Author
Olivia Cole
