The online and mobile casino software supplier Yggdrasil Gaming revealed that it has inked a partnership agreement with the international online bookmaker Marathonbet. Under the terms of the deal, Yggdrasil Gaming’s full suit of video slots is to go live with Marathonbet on its .uk and .com websites.
The Chief Executive Officer of Yggdrasil Gaming Fredrick Elmqvist revealed that the company’s team was very excited with the fact that the gaming software developer had joined forces with Marathonbet and its products portfolio was to go live with the online bookmaker.
Mr. Elmqvist described the beginning of 2017 as a “strong start” for Yggdrasil Gaming. He also added that the company had prepared a whole new range of games and special features that would be brought to the market in the near future. The Chief Executive Officer of the supplier also added that a number of partnership agreements were set to be announced in the upcoming months, too.
The gaming content is to be integrated in the websites of Marathonbet via the ISENSE 2.0 HTML5 framework of Yggdrasil Gaming, which will provide the bookmaker with the chance to launch them on desktop and mobile devices at the same time. Apart from the regular gaming content provided by the software developer, and some of its blockbuster games such as Joker Millions, Seasons, Alchymedes, Nirvana and Double Dragons, the international bookmaker will also get access to BOOST, Yggdrasil’s collection of in-game promotional tools and BRAG, its social sharing tool under the terms of the agreement.
The deal was also confirmed by the Head of Gaming R&D unit of Marathonbet Christian Melin, who said that finding the balance between quantity and quality was what found hard by most gaming operators. However, in his opinion, Yggdrasil Gaming was able to give them both quantity and quality, so this was exactly the reason why Marathonbet had decided to integrate their entire suite of games into its website.
Mr. Melin also said that the team of the UK-based online bookmaker was very pleased with the fact that they would access the in-game promotional tools of Yggdrasil and everyone were impatient to start working with the brand’s innovative tools and features. He explained that expanding the number of games available would be one of the major trends in the upcoming months, so the partnership agreement would give Marathonbet an advantage.
- Author
Olivia Cole
