The leading provider of online and mobile casino games Yggdrasil Gaming has reached a partnership agreement with the gaming, casino and betting operator William Hill. The deal comes as a milestone for Yggdrasil as it would help it bring direct and seamless integration of its Gibraltar based operations.
This is the fourth contract of Yggdrasil’s Gibraltar-based operations after the company was issued an operating licence by the local gaming regulatory authority in June 2016.
The Chief Executive Officer of Yggdrasil Gaming Fredrik Elmqvist commented on the partnership agreement, describing William Hill as one of the companies with the best reputation in the gaming industry. He also said that it was a great honour for the company to have such a successful operator as partner.
He reminded that since Yggdrasil Gaming had received an operating licence in Gibraltar half a year earlier, it had added a number of major gambling operators to its ranks. According to him, this was one of the main reasons why the team of Yggdrasil was so motivated and sought to work in collaboration to the best companies in the business and kept their products at the best quality available.
Under the terms of the collaboration contract, UK casino, gaming and betting operators William Hill will be able to access to the full range of games provided by Yggdrasil Gaming. The leading titles of the provider, such as Vikings Go Berzerk, Big Blox and Joker Millions, will also be included in the offering available to William Hill.
As it was revealed by William Hill itself, the operator was aimed at receiving direct integration of Yggdrasil’s game collection. In addition, the UK-based company will be given access to BOOST, the software developer’s in-game promotional tools and BRAG, its social sharing tool.
The Commercial Director of William Hill’s Gaming division Graeme Powrie confirmed of the deal and revealed that the management team of one of the oldest and most successful gaming operators in the UK had been greatly impressed by the devotion of Yggdrasil Gaming to innovation, high-quality and great gaming experience.
According to Powrie, their games are currently among the best in the casino sector to date, so it was William Hill’s desire to get direct and seamless integration. This way, the gaming company would be able to take advantage of the in-game promotional tools of Yggdrasil and provide its customers with the best gaming experience ever.
- Author
Olivia Cole
