The leading British bookmaker William Hill is to sign a deal with Reflex Gaming at the 2017 edition of ICE Totally Gaming. The Managing Director of the company, which officially entered the digital gaming industry a year ago, described the agreement as a significant business achievement for Reflex Gaming.
As officially announced, the content partnership agreement is planned to be inked at the stand of Reflex Gaming – S8-118 – on the first day of the 2017 ICE conference that is to kick off on February 7th at London’s ExCel Centre.
The Managing Director of Reflex Gaming Quentin Stott explained that last year’s edition of the gaming show was a great learning experience for the company, which was then very new at the digital gaming arena. Mr. Stott said that in his opinion the company has managed to achieve a lot, and appointing Mat Ingram, former senior executive at Inspired Gaming, at the position of Chief Product Officer. He also shared his objectives for this year’s ICE conference.
When talking of the current goals of Reflex Gaming, Mr. Stott explained that the paramount priority of the company for the ICE Totally Gaming 2017 was to demonstrate its progress, generated in very short time. He listed only a few achievements of Reflex Gaming over its 12-month existence in the digital gaming space, highlighting the establishing the brand, proving its professional qualities and expertise, as well as bringing Mat Ingram to the team.
Apart from attracting the ex senior executive of Inspired Gaming, Mr. Stott also emphasized on the fact how important the team is to Reflex Gaming and said that the company has managed to have recruited some of the best games designers to its ranks, as it put communication, energy and skill as the basics of bringing the quality required to meet customers’ expectations.
Reflex Gaming’s Managing Director explained that developing games with unique designs for specific areas and jurisdictions was among the main objectives of the company. Mr. Stott said that the UK company would not produce games that served “little or no purpose” and reassured that the team of the developer was to pursue excellence only.
Reflex Gaming was established in 2004, but it was only 2016 when the company officially became part of the online gaming industry. Over the years, the software provider proved to be one of the most reliable partners when it came to land-based gaming solutions, and decided to expand its influence by making addition to the digital market, especially in mobile and tablet technologies.
- Author
Olivia Cole
