The sports betting company Stanleybet, initially formed as an international subsidiary of Stanley Leisure plc, has reached an agreement with the gaming marketing optimisation specialist Beehive. Under the terms of the deal, Beehive is to provide Stanleybet with its qualitative CRM tools, which will be implemented in the online sportsbook operations of the company.
The Head of Online Division of Stanleybet Gianluca Porzio commented on the deal, revealing that the gambling operator chose Beehive to join forces with, because the latter provided the only marketing optimisation tool which has been especially designed for the iGaming industry.
Mr. Porzio shared that it had been a great thing to work in collaboration with Beehive. He also explained that the agreement had had a positive effect on Stanleybet’s online business and added that the entire team of the operator was looking forward to working with Beehive over the upcoming months.
Under the terms of the deal, the platform of Beehive is to be rolled out in a number of regulated gambling markets, including the UK, Italy, Denmark, Chroatia and Romania. The agreement comes at a time when several other gambling operators have already taken advantage of Beehive’s solutions.
Thank to the agreement, Stanleybet will be provided with access to the gambling solutions supplier’s high-quality marketing optimization engine, which offers a variety of customisation options to players. In addition, it is also expected to assist Stanleybet in its efforts to become more attractive to customers and increase its retention rates.
The agreement was confirmed by the Chief Executive Officer of Beehive Adi Dagan, who is also founder of the company. He revealed that everyone at the gaming marketing optimisation specialist had been glad with the fact that Beehive was to leave its mark in some of the key European gambling markets, such as the UK and Italy. He also expressed his satisfaction with the fact that the company is to grow its presence on fast-developing markets like Romania.
According to Mr. Dagan, operators need to invest all their efforts in attracting, engaging and keeping their customers in the conditions of quite competitive industry like online gaming. That is why Beehive’s team felt proud with the fact that Stanleybet had chosen them to strengthen its CRM capabilities.
- Author
Olivia Cole
