The organisers of the largest event in the gaming industry – the 2017 ICE Totally Gaming trade show – have revealed that a new and expanded area will open in order for them to meet the specific demands of the land-based bingo sector. So, Charion Events that to date organise the ICE Totally Gaming trade show, explained that its team has worked in collaboration with The Bingo Association in order to design a marketing and networking space that would be dedicated exclusively to bingo.
The Managing Director of Clarion Events’ Gaming Division Kate Chambers commented on the plans of the organisers to provide more enhanced presence of the Bingo sector at the ICE Totally Gaming trade show, saying that she took that as their responsibility. She also added that it was their duty to work with a great variety of trade bodies like The Bingo Association in order to consider and further explore various ways to support all gaming operations on the market.
As revealed by the organisers, the Bingo Pavilion at the ICE Totally Gaming will be situated on a 220 square metre space in S9 at the ExCel Centre in London.
The Chief Executive Offer of The Bingo Association Miles Baron confirmed of the collaboration with Charion Events, saying that the members of the Association had regularly attended the ICE Totally Gaming trade show. He added that the idea of the collaboration was creating more formal space for everyone interested in the sector. The additional space would be used for business and networking.
The organisers of 2017 edition of the ICE Totally Gaming trade show opened an early registration process at the beginning of October, saying that the event is to cover all areas of gaming, including casino, sports betting, lottery, bingo, etc. The trade show will include special pavilions not only for land-based operation, but for online and mobile ones as well.
The interest towards the annual trade show has been constantly rising over the past years. A record number of attendees has been registered in ICE Totally Gaming’s latest edition, and the participants number is expected to be even larger in 2017. This is why the organisers from Clarion Events have been forced to announce they would present an additional hall at London’s ExCel Centre in order to meet the increasing interest. The additional space planned to be included is aimed at providing each and every exhibitor with the opportunity to get their individual space and demonstrate their identity.
The ICE Totally Gaming trade show is to take place from February 7th to February 9th, 2017. It is expected to break all records of attendance, with beating the number of visitors in 2016. This year, the trade show was attended by over 28,000 visitors from a total of 150 countries.
- Author
Daniel Williams
