The online gaming company GVC Holdings entered into a partnership agreement with Blueprint Gaming. The company revealed it has signed a new content deal with the leading UK-based game studio that operates as part of the Gauselmann Group in order to enhance and expand its casino portfolio in both the international domain of the brand and in a number of regulated markets.
According to the Chief Product Officer of GVC Holdings Liron Snir, the deal would result in a major boost to the company’s casino games suite. Mr. Snir confirmed that the agreement came as part of the Isle of Man-based company’s major objective to offer the most attractive gaming content to its customers on global scale. In his opinion, the content developed and offered by Blueprint Gaming could be ranked among the best ones in the market, so the partnership agreement with the British company came as another important step in GVC’s strategy.
Under the terms of the agreement, GVC Holdings will add more than 40 online slots games developed by Blueprint Gaming to its casino portfolio. Some of the game studio’s premium games such as Casper, Top Cat, Worms Reloaded, etc. will be added to the offering of the Isle of Man-based operator. The company plans to roll out the games via the websites of its most popular brands, including partypoker, bwin, partycasino and Gamebookers.
GVC Holdings remains focused on expanding both its casino portfolio and its customers field through offering them an increased number of gaming solutions. At the beginning of November, the company released a trading update for its third-quarter results and made an announcement concerning its dividend. The operator then shared that its brands’ performance on global regulated markets had been very strong over the three-month period, with massive increase in its total net gaming revenue and net gaming revenue from games and other daily activities.
Apart from generating stable growth in its operations, consolidating and expanding its presence on a global scale has been among the top priorities of GVC Holdings. The company is aimed at reaching more customers, which is exactly why it has been focused on making partnership agreements with leading gaming content providers. Lately, GVC Holdings has inked a number of deals with companies such as Microgaming, Realistic Games and Scientific Games in order to bolster its regulated markets presence.
The Managing Director of Blueprint Gaming Matt Cole shared that the entire team of the game studio was very pleased with the fact that the gaming content created by them would be available to GVC Holdings’ customers.
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Olivia Cole
