NYX Gaming Group, a leading digital gaming supplier on a global scale, revealed that it has reached a partnership agreement with the UK-based Rank Group Plc. Currently, the latter is one of the most successful gaming and betting businesses in Europe.
Under the terms of the agreement, the NextGen Gaming content of NYX is to go live with Rank Group’s brands Grosvenor Casinos and Mecca Bingo. The implementation of the gaming content is planned to be carried out through the award-winning Open Gaming System of NYX. The US-based end-to-end casino, gaming and lotteries supplier also revealed that the first games have already been released, and customers of the above-mentioned Rank brands were also been able to reach other games available on the Open Gaming System or games provided by third parties.
The Commercial Director of NYX Gaming Group David Johnson said that everyone at the company was very happy with the release of its NextGen Gaming content to two of the most successful brands of Rank Group. He also added that NYX were looking forward to joining forces with the UK-based casino and gaming provider in order to offer Rank’s customers additional quality digital content.
As NYX Gaming Group further explained in its official press release, the collaboration agreement of the two companies is to help the US company to further expand its reach across the territory of the UK. In addition, the Rank Group has been valued by the digital gaming supplier due to its long history and large legacy in the UK. The partnership with the British gaming company would help NYX to bolster its presence as one of the leaders in providing digital gaming solutions in international gambling markets.
The Director of Digital Operations at Grosvenor Casinos Adam Joseph confirmed of the partnership deal, saying the agreement marks the close collaboration between the leader in digital gaming solutions business and the UK’s largest multi-channel casino operator.
According to Mr. Joseph, the deal would result in providing customers with the largest range of gaming content available in the market. He added that the entire team of the Grosvenor Casinos was very pleased with the deal and was looking forward to expanding the NYX Gaming Group Partnership and making the multiple content opportunities provided by the Open Gaming System more efficient than ever.
- Author
Daniel Williams
