The leading UK gambling operator Coral has signed a partnership agreement with the business-to-business provider of innovative sports betting products Digital Sports Tech. Under the terms of the deal, the Player Bets-branded sports betting product of Digital Sports Tech went live with Coral. The product will be released with a period of exclusivity on the territory of the UK and Ireland.
The Director of Sportsbook Division at Coral Keith O’Loughlin described the product developed by Digital Sports Tech as a truly unique one and said that the fact the service offers customers to create and customise their bets made punters even more engaged in sports betting activities. He also added that the brand was absolutely devoted to providing its customers with excellent experience, so the entire team of the company was excited about the partnership with Digital Sports Tech.
Currently, Player Bets is really unique on a global scale. This is the only product that offers users the chance to create their bets and customise them by using a variety of real-time statistics and sports. The Isle of Man-based company uses a special platform and algorithms that makes an analysis to every customised bet in order to provide customers with accurate odds.
Under the terms of the newly-signed deal, Coral is to offer football and American football, as well as rugby league and basketball.
The Executive Director of Digital Sports Tech Ari Lewski confirmed on the partnership agreement with Coral, saying that the type of services offered by the company were not common for most operators, which was the reason why this would be a area to generate a massive growth in the industry. According to Mr. Lewski, the player-related betting services were a matter of interest for users.
Digital Sports Tech’s boss also shared that the actual betting experience was greatly changed for a large number of users when they were offered the chance to create and personalise their own bets. In his opinion, such a gaming option would also make them more devoted to the sport. Mr. Lewski revealed he was very happy with the upcoming partnership with Coral, especially considering the fact they were one of the major betting services providers in the country.
- Author
Olivia Cole
