The UK-based gambling operator Sky Betting & Gaming revealed that that its Sky Bingo product is to be relaunched after the process of specialised research and development was finalised after half a year.
The team of Sky Betting & Gaming has spent five and a half months in collaboration with UK-based agency BigDog to specifically explore and gain an accurate and deep understanding of its customers motivations that would help it boost its Sky Bingo division performance in the regulated markets.
The re-brand is expected to provide the bingo unit of the company with the chance to be more focused on the players. In addition, the company’s customers will be provided not only with a new visual appearance, but also with high-quality experience thanks to the new product developments and the release of some exclusive games.
Commenting on the announcement, the Head of Bingo Marketing James Boord said that the entire team of the brand was aware of the fact that when it came to bingo experience, the sense of friendliness and community was what was really important important. However, he also added that most players found the entertainment factor and adrenaline flow as the major drivers to take part in bingo games.
Mr. Boord shared that the creative was to be seen by 93% of the brand’s target audience over the first week of the Sky Bingo’s campaign. In addition, he shared that the team of Sky Bingo was impatient to share the new experience of reaching the brand’s products with millions of bingo players on the Internet.
The relaunch of the Sky Bingo product is planned to be backed by the biggest multi-channel investment it has ever made. The advertising campaign is called “One to Go Moment” features a new slogan “Expect Excitement”. Sky Betting & Gaming has shared that its hopes that the financial resource it has spent on the campaign would help it consolidate its Bingo brand positions in the market and to be helpful to secure a market share increase and even better performance in the market. The company has previously revealed that the revenues of the Sky Bingo division increased by 24% over the last fiscal year.
The UK TV first broadcast the advertising campaign on October 7th. The “One to Go Moment” campaign is built up within the story that players need only the “Lucky Number 7” to win.
- Author
Olivia Cole
