It seems that the UK Gambling Commission (UKGC) is now seeking closer interaction with consumers, as it has called for organisations and competent bodies that represent consumers to help it develop a better strategy for communication with customers.
Today, the UKGC published a special sheet on the matter, called “A two-way conversation: out plan for communicating with consumers.” With it, the Commission aims at publicly revealing its strategy and approach towards gamblers and individuals who are interested in casino, gambling and betting operations. It became clear that the Commission would need a large number of views in order to make its strategy work the way it it supposed to. This is exactly why it urges both consumers themselves and organisations that represent their needs to get involved with the two-way conversation.
The Chief Executive Officer of the UKGC Sarah Harrison said in a special video published on the authority’s blog that the Commission was focused on making the gambling operators on the territory of the UK to make their customers key factor in their business. Mr. Harrison added that the regulatory watchdog in the country was planning to do that thanks to special regulation that was planned to be officially brought into action in the future.
Moreover, the UKGC CEO revealed that the country’s regulatory authority was pretty much aware of the fact that it needed to exploit customers’ concerns over various matters, as well as deeply understanding the customers’ interests in order to improve its communication with them.
According to the statement of Ms. Harrison, the UK Gambling Commission’s strategy for action was based on three key points, including responsiveness of the institutions and working in collaboration, as well as being more transparent and clarify rules and regulation. These factors are extremely important, especially when it comes to organisation that represents consumers’ interests in the industry.
The UK Gambling Commission, seems to become more focused on trying to receive as much information from customers as possible in order to better understand their needs and create an improved policy that would be more friendly to them. In return, it would provide gambling customers with data that would help them solve their problems more easily and offer them the chance to better protect themselves.
- Author
Daniel Williams
