NSoft, the gaming products and services supplier based in Bosnia and Herzegovina, revealed in an official statement that it has inked a deal with iSoftBet, the UK-based online and mobile casino game software provider. The agreement is focused on gambling content distribution is considered part of the expansion strategy of the rapidly-growing NSoft.
Under the terms of the deal, NSoft will get the change for further expansion into the regulated online gaming markets of Western Europe. On the other hand, iSoftBet will also get a change for growth by reaching online punters in Eastern Europe and Africa after its portfolio is integrated into the SEVEN Platform of NSoft.
Recently, NSoft has been primarily focused on consolidating its position on the market by expansions and further growth, which could never happen without various partnerships and new products integrations. The Bosnia and Herzegovina-based company was originally created as a software supplier of for retail businesses in the gaming and betting sector. It also improved its online and mobile offerings.
After it proved to be sufficiently successful on its local market, NSoft turned eyes to expanding in Africa and Eastern Europe in order to find new market opportunities.
The company not only employees more people in 2015, but also grew its business by the development of its SEVEN Platform, which offers a single cloud-based solution for various betting products that could be accessed on the main distribution channels. It was officially presented during the ICE Totally Gaming 2016 plus several virtual games, including virtual horse and greyhound races, and the draw-based game Lucky X.
According to the Bosnia and Herzegovina-based company, the latest deal it signed with iSoftBet came as a particularly important milestone for its international growth and consolidation.
So, according to the recently-signed contract, the UK-based gambling and betting content supplier has integrated several of the most popular titles provided by NSoft as well as its draw-based game Lucky Six in its Game Aggregation Platform. Thanks to that, the games will be available to casino and gambling companies based in the UK, Italy, Spain, Portugal and Denmark.
The benefits of the partnership between the two companies has many advantages for both of them. Thanks to the deal, iSoftBet will have its product offering integrated in the SEVEN Platform of NSoft. Currently, the UK-based company provides its customers with various virtual slots machines and other casino games. Its product offering can be reached through multiple channels.
- Author
Olivia Cole
