Inspired Gaming Group has reached a long-term agreement renewal with the UK-based lottery company 49’s Limited. The latter, which is currently among the leading Fixed Odds Betting companies in the country, also became the first company to bring into effective action the virtual sports option provided by Inspired.
According to the statement issued on the matter, the new contract is to provide 49’s Limited with access to the latest graphical upgrades made of Inspired Gaming to their tracks, including Steepledowns, Brushwood, Sprint Valley, Millersfield and Portman Park.
In addition, as an addition to the contract renewal, the virtual content of 49’s Limited will be brought to customers through Inspired’s digital channels.
The Chief Commercial Officer of the Digital Games department of Inspired Group Steve Rogers said he was pleased to unveil the deal that would extend the long-lasting business relationship of the two parties.
According to Mr. Rogers, the opportunity to license the virtual greyhounds and horse races to its customers is really great for both Inspired and 49’s, especially considering the massive growth that had been noticed in Inspired’s revenues generated by digital operations. The company’s CEO also emphasized on the fact that the collaboration between the two companies dated back to 2001 when the first Virtual Sports channel of Inspired was deployed.
49’s Limited has been a customer of the server-based gaming group for a few years now. The betting company has provided Inspired with virtual greyhound and horse races via satellite to c10,000 UK LBO’s for a decade and a half now.
The renewed deal was also confirmed by the Chief Executive Officer of 49’s Limited David Purvis, who has recently replaced departing Richard Carter on top of the company. Mr. Purvis said that everyone at his side had been very happy by the fact the 49’s partnership with Inspired Group had been expanded to a further level and extended in the long term, as the collaboration between the two companies was quite successful so far.
Mr Purvis also shared that in his opinion the deal would be beneficial for 49’s Limited as the latter’s virtual horse and greyhound racing brands would get to worldwide audience due to the digital channels distribution they would get by Inspired.
- Author
Olivia Cole
