The leading web-based and mobile casino and gaming provider iSoftBet has managed to expand its Game Aggregation Platform (GAP) service by signing a content deal with Ainsworth Game Technology. The partnership with the Australian company which is headquartered in Newington, Sydney will provide the UK-based company with the chance to add some content from Ainsworth Game Technology to its GAP service.
Currently, the GAP service of iSoftBet is considered one of the most advanced casino and gaming platforms on the Internet with a great number of content offerings in its diversified portfolio which also offers smooth and easy integration. The library incorporated in the GAP platform provided by the UK-based company includes a great variety of games. Most of them are third-party ones and originate from no less than 20 casino and gaming software providers.
Now, iSoftBet will be given the chance to expand its portfolio with new gaming additions. Considering the fact that the Australia-based firm is another global industry veteran known for providing high-quality content, the newly-inked deal is believed to be beneficial not only for the UK gaming platform provider, but for Ainsworth as well.
Ainsworth Technology has more than two decades of experienced in the land-based casino and gaming business. On the other hand, some of its most popular games are currently available in both flash and HTML5 formats. Now, thanks to the newly-formed partnership, their gaming offerings will be available to some of the largest operators known on the flourishing Internet casino and gaming market.
The President of Business Development department of iSoftBet Mr. Michael Probert commented on the agreement with the Australian firm, saying that the British company was constantly aimed at expanding its product range with new qualitative content. According to Mr. Probert, the partnership with Ainsworth only came to prove that, especially considering it is one of the leading gaming providers worldwide.
The deal was also confirmed by the General Manager of Online Operations at Ainsworth – Jason Lim. He shared that the collaboration between the two companies marked “an important milestone” for the Australian company that had been focused on expanding into the Real Money Gaming market on the territory of Europe.
Mr. Lim said that it was a great change for them all to have some of their slots games for land-based casinos available to the iSoftBet’s GAP service, as they all looked forward to expanding their reach in the online casino and gaming business with their latest innovations.
- Author
Olivia Cole
