The National Lottery operator Camelot has offered up a short animation with the release of its Olympic advert called “I Am Team GB”. The commercial is 40 seconds long and has been created as a result of the partnership with the operator with ITV Creative and ITV AdVentures. ITN Productions and Art&Graft is the ad’s producer.
The advert is to be aired for the first time on Thursday evening, at 7:15pm on ITV. Its official launch has also been complied with both UK Sport and the British Olympic which are the athletes and sports governing bodies in the country to date.
The commercial is to be released at the same time on the above-mentioned sports and athletes governing bodies on their social channels in order to honour the closeness between the nation’s athletes on their way to this year’s Olympics and the regular people who play the National Lottery.
The commercial presents various tickets and scratch cards of the National Lottery showing from trouser pockets and other odd places such as under fridge magnets and washing machines to join other tickets and travel the length of the country.
Travelling through the country and respectively, the nation, the lottery tickets and scratch cards flock passes by a rower, cyclists and a boxer and transforms them into athletes from Team GB. At the end of the commercial, the flock gets to the White Cliff of Dover along with the Team GB athletes and a massive “I am Team GB” banner is released.
The head of the National Lottery brand Arabella Gilchrist has commented that “I am Team GB” campaign emphasises on the paramount role played by the National Lottery in the overall support of the UK’s most elite athletes. Mrs. Gilchrist also pointed that the National Lottery players are the ones who have greatest contribution to the elite sport in the UK, saying that the UK athletes are being supported on their road to the 2016 Olympics literally by every ticket and scratch card purchased.
The National Lottery operator Camelot has been facing some difficulties lately since it has faced harsh criticism from both newsagents and the public after announcing last week its intentions to increase the EuroMillions draw ticket by 50p. Not only the price of the ticket was made £2.50, but the jackpot winning chances were greatly reduced to 1 in 140 million.
Now, initiating with the regular British citizens is aimed at bringing some of the lost National Lottery’s former glory back, especially when it comes to an emotional and thrilling cause such as the “Team GB” performance at the 2016 Olympics.
- Author
Daniel Williams
